Simplicity scales. Confusion doesn’t.
Industry:SaaS
What I did: Streamlined UX, refocused on “repurposing,” and ran case studies with top users.
Before: High churn, bloated roadmap.
After: 28% churn reduction, 300+ reactivations.
We stripped the roadmap to focus on what creators cared about, save time. The new hook became “Create once.
Publish everywhere.” Adding case studies helped creators feel like they had peers succeeding with the platform.
