A roadmap is not a wishlist; it’s your path to real traction.
Industry:IoT / Home Tech
What I did: Prioritized via ICEU framework, built 12-month GTM roadmap,
guided B2B selling motion.
Before: Unfocused roadmap, feature overload.
After: Signed their first B2B channel partner.
We implemented quarterly OKRs, feature scoring with ICEU, and clear handoffs between product, sales, and marketing.
For the first time, the team had alignment, confidence and results.
