Building a Sticky HR Tech Funnel from Awareness to Advocacy
We didn’t just market features, we created trust at every stage. Industry: HR Tech / B2B SaaS What I did: Redesigned lifecycle campaigns, added user-nurture automation, and educated prospects with content. Before: A leaky funnel with low retention and confusing user pathsAfter: 32% higher retention, 18% faster paid conversions. This wasn’t about flashy campaigns. We…

