Don’t build for everyone; build for the most likely to love you.
Industry: CRM / Creator Economy
What I did: Niche-focused GTM, onboarding UX, affiliate ecosystem.
Before: Feature-packed but no direction or ICP clarity.
After: 3x active user base.
We mapped out core user personas (coaches, consultants, micro-agencies), and adjusted feature prioritization accordingly.
The affiliate ecosystem helped us grow via warm intros, and our onboarding checklist kept new users engaged from Day 1.
