PMF isn’t just a feature; it’s a feeling of “this gets me.”
Industry:EdTech / Career Tools
What I did: Tightened positioning, redesigned activation steps, and changed
homepage messaging.
Before: High churn, unclear purpose.
After: Day 18 retention improved from 23% to 51%.
We learned through user interviews that students didn’t know what success looked like inside the app.
We introduced a clear roadmap and small wins. This clarity increased motivation and gave users
a reason to come back.
